As the lockdown measures begin to change, it's time to think about what you can do to restart your practice and Transitions® lenses are here to help.
The pandemic has made many of us realise that our health is invaluable; this includes the health of our eyes. We want to do more to improve our wellbeing, whether through exercise, diet or by just making little changes to our daily routines.
With many people working remotely, there also has been an increase in screen time that can lead to eye fatigue.You may have found yourself dual screening more often looking from your phone to computer screen to tablet. Screen brightness and close up work can negatively affect visual comfort.
It has also become apparent to us that we touch our face and eyes hundreds of times a day and are looking for ways to reduce this in the new normal. More and more consumers have taken to pre-researching online, so an online presence and support is necessary.
Thanks to this real focus on health and wellbeing; consumers are more receptive than ever to hear about additional health benefits and protection.
Therefore, our priorities in practice may need to evolve to meet these new needs. Reinforcing health and safety is a new reality allowing us to make recommendations with fantastic health benefits—for example, UVA and UVB protection and filtering blue-violet light* that Transitions® lenses offer.
You can recommend patients the comfort of a lens that is light intelligent and provides comfortable vision in all light situations and reduces uncomfortable glare.
*Protection against UV and blue-violet filtering. (Blue-violet light is between 400 and 455nm as stated by ISO TR 20772:2018).
Transitions® lenses can bring your practice added value through its recently launched Transitions® Signature® GEN8, the best overall photochromic lens*. The latest technology activates the lens faster, fades back quicker and goes darker than Transitions® Signature® VII lenses meaning you can be confident recommending the best overall photochromic lens to your patients.
Your patients can even virtually try Transitions® Signature® GEN8 lenses from the comfort of their own home with the latest virtual try-on tool, why not give it a go today and encourage your patients to take a look before their appointment.
More and more people are looking online for answers. Whether it's due to increased time at home leaving them more time to investigate their options or being able to research from the safety of their home it's essential to not only have a presence online but to showcase your services.
*Based on achieving the highest weighted composite score among main everyday photochromic lenses across measurements of key photochromic performance attributes weighted by their relative importance to consumers. The survey and analysis used to measure attribute relative importance was conducted by an external research agency, in France, Italy, UK & US in 2019.